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1) What types of products do you buy for hedonic value? Utilitarian Value? List at least 3 of each and explain why. 2) Maslow's Hierarchy
1) What types of products do you buy for hedonic value? Utilitarian Value?
List at least 3 of each and explain why.
2) Maslow's Hierarchy of needs is one of the most popular theoretical explanations for human behavior. Look at each level of the hierarchy and describe what types of products are marketed to fit those needs.
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