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1. What value does the Chase Sapphire Reserve card offer its customers? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand?

1. What value does the Chase Sapphire Reserve card offer its customers? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand? (Chase Sapphire: Creating a Millennial Cult Brand)

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