1. What was the case when you realised that the brand/company really understood what you liked and who you were? What was it about, and why do you think it is a great digital marketing attempt?

2. What was the case when the practice was through paid ads (ex: search engine, Google ads.)? What was it about, and why do you think it is a great digital marketing attempt?

3. What was the case when you received an email that really helped you satisfy your needs as a consumer? What was it about, and why do you think it is a great digital marketing attempt?