1. What was wrong with the Hartsons' first recruiting advertise- ment?

2. What do you think happened to cause the first advertisement to be off target in reaching its intended audience?

3. What problems did this first attempt at an advertisement cre- ate for the owners?

4. What significant differences do you see between the first ad and the second ad? 5. Would you make any other changes to clarify the job? If so, what changes would you make and why? If not, why not?

6. In what external recruiting sources would you choose to pub- lish the new advertisement? Be specific and provide your rea- soning for your choice(s). Case written by Herbert Sherman, Long Island University