1. What was your company's strategy (product differentiation or cost leadership) in year 11? Did your company achieve your desired strategic positioning? Explain. Specifically, (1) if your company implemented a product differentiation strategy, was your company able to charge a higher price and still attracted enough customers to buy your shoes (which is reflected by your companys market share compared to the average (2) If your company implemented a cost leadership strategy, did you achieve a lower cost which enabled your company to charge a lower price while maintaining a positive operating margin? Info to consider: (1) Information on your company's costs along with the industry lowest, average, and highest can be found on Page 6 of the Footwear Industry Report (Production Benchmarks) (2) Information on your company's operating margin along with the industry lowest, average, and highest can be found on page 7 of the Footwear Industry Report (Operating Benchmarks) (3) Information on companies' prices (and other actions) and market shares in each geographic market can be found in the Competitive Intelligence Report. (4) It may take your company several rounds to fully implement your strategy, so take a longterm perspective when evaluating your strategy. 2. How effective was your team in decision making? Explain. 1) Was your team relatively comfortable about how the simulation works? 2) How did your company make your decisions for Yll'? Will you make any changes to your team's decision making process? 3. What actions (list 5-6) will you take to improve your company's profit and operation efficiency for future years