1. What were the biggest challenges that crisis communicators faced in this public health campaign? What made it so complex? 2. How did the Unite Against COVID-19 campaign work according to the IDEA Model outlined on page 8 of the paper? Briefly address the Internalization, Distribution, Explanation, and Action steps. 3. Where do you believe this campaign was most successful? Where was it least successful? 4. As a crisis communicator, what approaches or steps would you recommend to overcome the campaign's challenges and strengthen it in the event of another pandemic