1. What were the pitfalls of the initial attempts by McDonald's India to create its french fry

supply chain? What were the critical factors that enabled McCain's success?

2. How did farmers collaboration and capability building help promote McDonald's growth and

quality objectives?

3. Under McCain's management, the MacFry supply chain has been effective . What are the

risks of this model? How can McDonald's address the competitive threats from other firms moving in and capitalising on the large investments of time and money that McDonald's has made?

4. What are the options McDonald's India can pursue to meet the huge growth in demand that

has been predicted in India? Is it better to push for for 100% localisation using one supplier or to use a multi-supplier strategy by continuing to to import some supply?

5. Would vertical integration strengthen McDonald's ability to have assured supply, or weaken

it?