1 What would Apple's sales and margins have looked like in 2010 if it had the same product portfolio then as it had in 2000? 2 How does the Apple product life cycle portfolio add to the strategic insight into Apple's current and future sales and profit performance? 3 Explain why a business like Ford might shift from an offensive strategy to a defensive strategy over the life cycle of a particular product. 4 How can a business like Campbell's Soup meet short-run growth and profit performance targets and still invest in strategic market plans that are focused on longrun objectives with respect to share position, sales growth, and profit performance