1) What would you recommend luxury brands (products/services) that consider adopting sustainable features/practices? What would be the benefits or downsides of following this approach? (20%) 2) Please identify the socially responsible/sustainable activities ITC is engaged in. (5%) Classify them based as either CSR or CSV. (20%) 3) Identify the main competitors of ITC. (5%) Identify the main areas in which all competing actors can gain a competitive edge (10%) Can ITC/other competitors get a competitive advantage from CSR? From CSV? (20%) 4) Which of the two new sustainable strategies on the table would you recommend ITC to adopt and why? (20%)