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1. Whatis Starbucks business-level strategy? 2. Howis Starbucks managing its relationship with customers? 3. Howwould you describe the market segment(s) that Starbucks serves? 4. Isthe

1. Whatis Starbucks business-level strategy?

2. Howis Starbucks managing its relationship with customers?

3. Howwould you describe the market segment(s) that Starbucks serves?

4. Isthe differentiation strategy appropriate for Starbucks, now or in the future? Why or why not?

5. Usingthe five forces model of competition, how should Starbucks plan to position itself in these economic times?

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