1. When building a customer profile, the "Investment Risk Analysis" exercise is important for a financial services representative to complete with an individual or family because

		a. It determines when the financial institution should penalize the customer for assuming to much financial risk with their investment portfolio
		b. All financial decisions carry the same level of financial risk
		c. It will guarantee the customer will not lose money due to bad investment decisions
		d. It will guarantee the customer will achieve the same rate of return every year
		e. Most financial decisions involve at least some risk and it is important to identify a client's tolerance for various levels of risk so the FSR can provide appropriate financial recommendations

2.What is a condition that be available in order for an exchange to occur in a marketplace?

		a. Organized marketing activities must be present before an exchange can occur
		b. There must be a clear intention between both parties that a profit must be earned
		c. Money or other legal tender is required
		d. Each party must have something of value that the other party wants
		e. There must be an intermediary to arrange the transfer

3. Focus groups are a common method of conducting consumer research and can be fun to participate in. But, like every form of research, focus groups have their own advantages and disadvantages. Which of the following is not accurate for focus groups?

		a. They are relatively low-cost research
		b. The research outcomes are not statistically valid
		c. They are generally conduct by telephone, mail or on-line surveys
		d. The findings are not representative of a very large consumer segment
		e. Participants can provide important insights into consumer wants, needs and behaviours

3. Sofi has invested some of her savings into a mutual fund. Shortly after receiving her year-end account statement from her bank, Sofi's family hears her tell a friend who lives next door, "I'm so glad I bought the ABC Value Equity Fund rather than the other funds I was looking at. It is really giving me the higher returns that I need to grow my retirement savings". In which stage of the consumer purchase decision process is Sofi?

a. Problem recognition

b. Information search

c. Alternative evaluation

d. Purchase decision

e. Post-purchase behaviour

4. When building a customer profile, a "Goals and Concerns" exercise is important for a financial services representative to complete with an individual or family because

a. It's a good way to make an introduction

b. It is usually something that a customer will request

c. The FSR will often ask customer for permission to use the results for marketing purpose.

d. Customers usually don't have any goal or concerns.

e. It forces a customer to think about their hopes and wishes for their financial future.