1. When integrating different tools and technologies across the marketing technology stack:

a	You cannot integrate different tools or technologies that are not part of the same platform.
b	You can safely assume every vendor works with each other to automatically merge and connect different data sets.
c	You can realize additional capabilities and leverage enhanced, connected data sets to work with.
d	You can only integrate different tools and technologies that come from the same vendor.

2. It's critical to leverage user experience and the voice of the customer, but there aren't any tools available today that can capture these things.

True

Flase

3. A marketing technology, or martech, stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your digital marketing objectives.

True

False

4. Getting your data in order is critical to success in creating your martech stack. When dealing with data records, the best order to maintaining and managing clean and usable marketing data is:

1.validate

2.augment

3.clean

4.normalize

5. It's imperative that you map out your ideal customer's buying stages, so you can:

a	design a martech stack that will support that path to purchase.
b	merge multiple martech applications.
c	change your martech stack to align the buyer's journey with the marketer's journey.
d	change the map quarterly to match the current martech stack.