1. When Mcdonald's first entered the Chinese market, it entered using its traditional entry strategy which is a(n) In the last few years, McD has signed an agreement with Sino-Pec and has, through the form of doing business reaped the benefit of having a very good Chinese government-owned partner. joint-venture; strategic international alliance franchise; joint venture exporting; joint venture d. franchise; strategic international alliance e. WOFE; joint venture 2. Andy likes gourmet popcorn, and will spend time trying to find his favorite brand. His girlfriend loves popcorn but doesn't care about brands. For Andy popcorn is a good while for her it is a_ good specialty, convenience d. convenience, specialty b. convenience, shopping e. unique; universal c. shopping: specialty 3. PPP to compare across countries as an economic factor a. defines the savings and spending rate of the country b. Indicates the country's level of economic development. can only be used in one market and cannot efficiently be used for comparison. that adjusts to GDP to better compare incomes and buying power. identifies how many people live in a household and within the country. McDonald's markets its restaurants in the US and Europe as an affordable, convenient place to get fast food often through a drive-thru. In China, the marketing is geared to families as a place for dine.in eating and spending time with several generations, What type of global marketing strategy does McD's use in China? a. dual extension d. product invention communication adaptation e. adapted global marketing C. product adaptation