1) When the company consists of images of young people outdoors having fun in their print and TV adverts, they are appealing to customers' _______.

a) geographics

b) geo-demographics

c) salient attributes

d) benefit perceptions

e) self-concepts

2) Paul has been asked to review the growth rate, number of competitors and ease of developing or accessing distribution channels for each potential market segment of his company's new camping products. What has Paul been asked to assess for each segment?

a) Adaptability

b) Substance

c) Concentration

d) Responsiveness

e) Profitability