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1. Where does the rm's major revenue come from? 2. Who are the rm's most valuable customers? 3. What types of customer data does Caesars

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1. Where does the rm's major revenue come from? 2. Who are the rm's most valuable customers? 3. What types of customer data does Caesars gather? 4. How is the data that Caesars collects used? 5. What does Caesars learn from the data? 6. How does the data that Caesars collects (via IT) impact its operation

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