# 1 Whether a firm sells to businesses or directly to consumers, most pricing structures are built around which of the following ?

A) Distribution costs

B) Channel

C) Trade discounts

D) Sales promotions

E) List prices

#2 Which of the following is a set price or price range in consumers' minds that they refers to in evaluating a product's price?

A) Dynamic price

B) Internal reference price

C) Suggested retail price

D) Captive price

E) Value price