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1. Which CRM process according to you is most critical? Explain why. 2. Discuss the role of CRM in e-Business and e-commerce. 3. Discuss the

1. Which CRM process according to you is most critical? Explain why.

2. Discuss the role of CRM in e-Business and e-commerce.

3. Discuss the critical components and architecture of CRM systems.

4. Discuss the differences between hosted and installed CRM systems.

5. How is CRM life cycle different from ERP life cycle? Compare and contrast.

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1 The CRM process that I consider most critical is customer retention While customer acquisition is important for business growth retaining existing customers is essential for longterm success Retenti... blur-text-image

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