1. Which element of the marketing mix includes the distribution of products?

a. Product

b. Price

c. Place

d. Promotion

2. To be ethically effective, marketing plans must be

a. honest and truthful

b. flexible enough to contain differences of opinion

c. varied according to management responsibility level

d. substantially different from compliance requirements

3. A(n) __________is a document that communicates a marketing strategy for an offering.

a. research paper

b. market plan

c. mission statement

d. annual report

4. In a SWOT analysis, SWOT stands for

a. strategies, weaknesses, obligations, threats

b. strengths, weaknesses, opportunities, threats

c. strengths, work requirements, opportunities, time

d. strategies, worth, obligations, time

5. Raw data transforms to information when

a. it is calculated

b. a manager is aware that it exists

c. it becomes useful

d. a manager looks at it

6. Which of the following is true about participating in professional networking websites?

a. They are frequently used by employers and recruiters.

b. They are less helpful for mid- and late career professionals.

c. They are more frequently used by experienced workers.

d. They are most helpful to people who are currently employed.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a Creative Commons

Attribution-Noncommercial 4.0 International License.

7. _________________ are especially useful to marketers.

a. Age, income, gender

b. Location, locomotion, liberation

c. Profitability, reliability, predictability

d. Proactivity, reactivity, alacrity

8. What term is used to describe when a customer purchases a product with no planning or

forethought?

a. Extended problem solving

b. Impulse buying

c. High-involvement purchasing

d. Evaluation implementation

9. What type of segmentation is the primary starting point for most marketers?

a. Psychographic

b. Use-pattern

c. Demographic

d. Cultural

10. In the business-to-business buying process, what is the next step after the need is described and

quantified?

a. Searching for potential suppliers

b. Evaluating proposals

c. Establishing an order routine

d. Recognizing a need

11. Which of the following is a skill that could advance career goals in global marketing?

a. Ability to speak two or more languages

b. Experience in a single geographical area

c. Computer literacy

d. Having a foreign driver's license

12. When a product is sold in as many outlets as possible a(n) ___________ distribution strategy is

being used.

a. selective

b. intensive

c. extreme

d. exclusive

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a Creative Commons

Attribution-NonCommercial 4.0 International License.

13. What is a useful way to empower customers?

a. Ask customers to participate in product design.

b. Conduct customer feasibility studies.

c. Refer customers to competitors for quality comparisons.

d. Give customers free products.

14. Which of the following is a key function of "positioning" in marketing campaigns?

a. To provide a reason why the customer should buy the product.

b. To divert the customer's attention from the product's flaws.

c. To override the customer's previous mindset.

d. To distract the customer from considering a competitor's product.

15. A(n) ____________ explains how an offering will be launched.

a. offering transaction

b. business document

c. customer base

d. communication plan

16. _________ is defined as the variety of marketing communications an organization utilizes.

a. Promotional mix

b. Personal selling

c. Advertising

d. Publicity

17. Which of the following are social media?

a. Corporate investor pages

b. Media release distribution websites

c. Downloadable company brochures

d. Public networking websites

18. What is the generally accepted view about using sex and humor themes in cross-cultural

marketing campaigns?

a. Humor and sex themes are acceptable.

b. Humor and sex themes are encouraged.

c. Humor and sex themes can be used if they are very mild.

d. Humor and sex themes are not appropriate.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a Creative Commons

Attribution-NonCommercial 4.0 International License.

19. The channel through which communication takes place is known as the

a. information

b. medium

c. communication

d. transference

Short answer questions: Answer in two to four complete sentences. (2 points each)

20. Determine an advantage for using a product life cycle mode.

21. Provide an advantage for using segmentation, targeting, and positioning in developing marketing

strategies.

22. Provide one benefit and one drawback of using a viral market channel.

1What market segments in Chapter 7 do you feel would be the best match for a Ritz Carlton hotel?

In my opinion, the Ritz Carlton hotel is more into psychographic segmentation, because psychographic segmentation isa method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. And we know that Ritz Carlton isa luxury brand hotels and resortsin 29 countries. So we can mention that Ritz Carlton is a high social class and lifestyle.

2Explain how Ritz Carlton applies the internal marketing concepts mentioned in Chapter 10.

They applied the concept of3 services and 12 service values. Besides they were drilled to memorize them even use anticipate and fulfill each guest's need and the manager every day carries a laminated card (note)with the 12 serviceto make sure the employee really understand 12 service valueand each day, the manager gathering their employees for 15 minutes to share their true stories and wow stories. Like in the text they mention about they chef contacted his mother - in - law to purchased the item and personally flew them more than 1,000 miles to Bali for the guest and that shows the example showcased service value 6.

3you are a sales person for the Ritz Carlton in Cleveland,ohio. a pharmaceutical company has contacted you about having a product introduction and information session for a new drug. it expects 100 medical doctors to come to the event. they are considering you hotel and another hotel.the other hotel is an independent brand equivalent to a business hotel such as a Marriott, Hyatt,or Hilton. the bid at the other hotel is 10 percent less. your manager has told you not to lower your price. how would you overcome the price objection and close the deal?

I will say our advantage first likeluxury experience, make the guest feelthe relaxing,comfortable and luxury feel of the atmosphere. Then I will tell them we havea high quality of service, good equipment, and a high reputation.The point is our target is amedical doctorso we might know what they want so we canprovide good service qualityand make them enjoy and have deep Impression.