#1 Which of the following accurately describes a product category manager ?

A) A product category manager works for a company that relies solely on individual branding.

B) A product category is responsible for moving a company's product mix from generic to branded

C) A product category manager coordinates the development of brand equity for a specific brand name.

D) A product category manager is also called a sales manager

E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

#2 All of the following are stages in the product life cycle EXCEPT which one?

A) Introduction

B) Adoption

C) Growth

D) Maturity

E) Decline