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1) Which of the following are true? Select all that apply. In the portfolio matrix, the stars have high future revenue potential The marketing plan
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In the portfolio matrix, the "stars" have high future revenue potential |
The marketing plan consists of the 4Ps: planning, promotion, price, and product |
In the development of organizational plans, business plans should be developed first |
The implementation of a business plan should identify leverage people |
JKO
Financial Management Four: Business Case Analysis
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