1. Which of the following describes ways that social media usage can be ineffective (not work)? Note: You can select one or multiple answers

A. giving loyal customers discounts can decrease profitability

B. weak links can decrease effectiveness

C. Spammers, hackers, and bot can flood social media with useless information

D. strong ties are most effective

2. What are some of the benefits and drawbacks of using technology and social media in offering location-specific deals? Note: You can select one or multiple answers

A. text promotions should be offered frequently

B. customers would prefer to sign up (opt-in) to offers

C. customers can engage in showrooming

D. customers might feel like their privacy is invaded

3. Consumers typically prefer store brand cream cheese in taste tests but often purchase Kraft Philadelphia cream cheese in the store. This is an example of Kraft....

A. having strong brand equity

B. being better tasting

C. having a higher price point

D. being a superior product