Question
1. Which of the following descriptions would align most closely with a company that is executing product differentiation strategy A) A manufacturer of a consumer
1. Which of the following descriptions would align most closely with a company that is executing product differentiation strategy
A) A manufacturer of a consumer product for which economies if scale are critical to its success.
B) An auto repair garage that offers low-cost oil changes as a way to create traffic into its facility.
C) A food producer that employs highly skilled and experienced chefs in its R&D function.
D) Fast food restaurant chain that focuses on division of labor tactics to employ and train inexperienced staff.
2. The ________ would be consistent with the main functions/activities of an operational area of a manufacturer.
A) installation of information technology
B) plant maintenance
C) factory activities
D) materials management in a warehouse
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