1. Which of the following does not constitute an advantage of secondary sources of information? Select all that apply

		Provide comparative data by which primary data can be more insightfully interpreted
		Less costly
		Help to better state the problem under investigation
		Complete fit with the problem
		Suggest improved methods or data for better coming to grips with the problem

2. Which of the following types of primary data can be measured by observation?

		Attitudes and opinions
		Motivations and present behavior
		Gender and present behavior
		Social class and gender
		Motivations and intentions

3. Benny would like to know whether women actually like him. Which of the following research designs would reveal the most accurate and objective results?

		Experimental resarch
		A survey
		Brainwave analyses
		Focus groups

4. What three factors are needed to calculate sample size?

		Variability, precision, and confidence
		Variability, precision, and population size
		Precision, confidence, and population size
		Precision, population size, and costs.

5.

Judgment samples are distinguished by the fact that:

		they are superior to other forms of sampling for descriptive studies
		each field worker is allowed to judge whether any given respondent would be a good representative of the population
		those entering the sample happen to be where the study is being done when it is being done
		the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic
		the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought.