$1)$ Which of the following is an example of a program that Meredith Corporation came up with to evaluate its consumers?

a

The company developed Passion Points to evaluate consumers.

b

The company uses a VALS system to measure demographics.

c

The company took out the mail cards in all of the magazines because of consumer complaints that the cards were of no use to them and if they wanted the magazine, they would simply purchase it from a local retailer. Therefore, they could evaluate their consumers from the sales alone.

d

The company evaluates customers by the amount of sales; no research is needed as the consumer speaks for himself.

e

The company distributed old issues of magazines to the consumer.