#1 Which of the following is designed to help a firm almost entirely reduce product and service defects ?

A) ISO 14000

B) ISO 19000

C) Six Sigma

D) TQM

E) PLC

#2 A good brand name should be all of the following EXCEPT fit

A) The target market

B) The competition

C) The customer's culture

D) The product's benefits

E) Legal requirements