1. Which of the following is not a company objective? (Points : 1) Increase NIAT by 15%/yr Increase the salesforce by 20% next year Increase revenues by 20%/yr Increase market share by 10% over the next five years Maintain ROE at 15%/yr

Question 2. 2. Which of the following statements is not true about operational planning? (Points : 1)

It includes budget planning It follows strategic planning It involves the setting of policies It must get buy-in at all levels of management It includes detailed plans by organizational unit

Question 3. 3. When rating alternatives against each criterion, relative ratings are more important than absolute ratings. (Points : 1)

True False

Question 4. 4. Which of the following is not a good reason to use the Criteria Matrix? (Points : 1)

It helps decide the winning alternative It provides grist for arguments to sell the winning alternative It allows opportunities to explore different criteria and ratings It enables negatively and positively correlated criteria to be used together It can be used to support an alternative you have favored from the outset

Question 5. 5. Ultimate responsibility for the strategic direction of the company rests with the CEO. (Points : 1)

True False

Question 6. 6. In the strategic-planning process, the situation-analysis portion consists solely of sharing research done by various groups on each part of the situation analysis. (Points : 1)

True False

Question 7. 7. Strategies without objectives, like objectives without strategies, cannot be properly evaluated. (Points : 1)

True False

Question 8. 8. Companywide objectives set by the strategic-planning group are more likely to be achieved than those set just by the CEO. (Points : 1)

True False

Question 9. 9. Triggersshould be external and quantitative. (Points : 1)

True False

Question 10. 10. Which of the following is not a criterion when choosing the best bundle? (Points : 1)

Shareholder value Selling price of product Revenue growth ROI Degree of risk