1. Which of the following is not true of Instagram?

a. Instagram is an invitation-based platform.

b. Instagrammers can repost content.

c. Instagram offers account holders suggestions or recommendations.

d. Instagram allows account holders to follow whomever they choose.

2. Retailer of slippers wants to shift consumer's perceptions about where and how his productid made. What kind of image and accompanying caption and hashtag could he post on Instagram to achieve this?

3. How long can Instagram videos be? What could a company show in a video that would bolster its public image?

4. How has paid advertising changed on Instagram?

5. What are brand metrics and social-specific metrics?