1) Which of the following this Steve Job's speech ( https://www.youtube.com/watch?v=c2cDQw-Cmd4 ) is touching upon? Segmentation, Targeting, or Positioning? Support your decision by quotating 2 of his phrases.2) Please consider this perceptual map of some automobile brands.2.1) What are the axes/variables/attributes used to plot the different brands in this map?2.2) Which of the four quadrants is the most crowded and which one is least crowded (Use labels such as Sporty-Affordable or Sporty-Classy to refer to the quadrants).2.3) Imagine a new car brand is deciding whether to position itself in the most crowded quadrant or the least crowded quadrant you identified above. Mention at least two pros and two cons for each quadrant to facilitate the decision-making. Think in different terms of competition, barriers to entry, regulations, branding, inventing or re-inventing the wheel, market share, market penetration, first-mover advantage, differentiation, price wars, price sensitivity, buyer bargaining power, customer's switching costs, product substitutability, etc.

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