1. Which retailers have the strongest image and equity in your mind? Give examples of the brands or products they sell. Do these brands or products contribute to the equity of the retailer? How does that retailer's image help the image of the brands it sells? Explain your answer.

2. What is your reaction to Shopee's advertisement using Jackie Chan as celebrity endorser? Do you think getting a foreigner endorser like Jackie Chan is an effective strategy? Do you think he contributed to the brand equity of Shopee? Why? Explain your answer.