1. Which type of website focuses on selling products or services directly over the Internet?

A. Relationship-building site.

B. E-commerce site.

C. Service information site.

D. Product information site.

2. Which business model describes a business that sells products or services to local, state, or federal governments?

A. B2C.

B. B2G.

C. B2B.

D. C2C.

3. How can a small specialty bookstore compete for sales with an online giant like Amazon.com?

A. Purchase television advertising.

B. Depend on word of mouth.

C. Offer customers something Amazon.com doesn't.

D. Pay for a sponsored link on a search engine like Google.

4. Running a television ad during the Super Bowl is an example of which of the following types of marketing?

A. Niche marketing.

B. Segment marketing.

C. Mass marketing.

D. Target marketing.

5. Which of the following psychographic data would be included in the demographic profile of an individual or group?

A. Gender.

B. Income.

C. Lifestyle.

D. Age.

6. What is the term for all of the websites, pages, profiles, blogs, and communities that a company owns, uses, or administrates?

A. Web presence.

B. Market position.

C. social media.

D. Mission statement.

7. What are the four components of the traditional marketing mix?

A. Public relations, print materials, pricing, and performance.

B. Product, place, promotion, and price.

C. Price, product, customer service, and advertising.

D. Advertising, public relations, sales, and print.

8. Which statement describes an advantage of selling directly to the consumer?

A. Distribution is done for you.

B. You will be in touch with the customer.

C. You can ensure a reliable income flow by locking in long-term contracts.

D. You won't have to worry about pricing, promotions, or logistics.

9. In terms of the 4 P's, what does the term place refer to?

A. Physical locations of retail stores.

B. Location of company headquarters.

C. Physical or virtual location(s) of the business as well as its distribution models.

D. Traditional supply chain.

10. What is .com an example of?

A. A subdomain.

B. A URL.

C. A top-level domain (TLD).

D. An IP address.

11. Why might someone choose not to use a hosted website platform?

A. The templates provided by hosted platforms are not mobile-friendly.

B. The templates provided by hosted platforms are not customizable.

C. The templates provided by hosting platforms are not transferable.

D. The templates provided by hosted platforms are not professional-looking.

12. Which of these is a program that visits web sites in order to create entries for a search engine?

A. An indexer.

B. A query.

C. A spider.

D. An IP address

13. Which backlink strategy is likely to result in improved SEO?

A. Exchange links with as many sites as you can.

B. Purchase backlinks.

C. Get as many backlinks as possible without purchasing them.

D. Seek out ways to get backlinks from credible sites and get rid of backlinks from low-quality sites.

14. What does SERP stand for?

A. Search Engine Registration Page

B. Search Engine Results Page.

C. Search Engine Restriction Protocol.

D. Search Engine Reduction Precedent.

15. Which of the following coding elements is obsolete?

A. The description meta tag.

B. The title tag.

C. The ALT text.

D. The keyword meta tag.

16. Which of the following does web analytics software fail to track?

A. Visitors' specific identities.

B. Page views.

C. Session duration.

D. Unique visitors.

17. In web analytics terminology, what are sessions?

A. The percentage of visitors that left your site after viewing only one page.

B. The number of visitors to your website.

C. A measurement of how many hits your site had.

D. The number of unique visits to your website.

18. In web analytics terminology, what is a referrer?

A. The site, if any, that your visitor was on when he or she clicked a link to arrive at your site.

B. The browser that your visitor used to view your site.

C. The person that recommended your site to your visitor.

D. The operating system that your visitor used to view your site.

19. What is it called when a website owner promotes another business' products or services and earns commissions on any resulting sales?

A. Classified advertising.

B. Display advertising.

C. Ad networking.

D. Affiliate marketing

20. What is SEM?

A. Attention, interaction, desire, action.

B. Advertising on the results pages of search engines.

C. Determining how many website visits originated from each search engine.

D. Advertising on websites, not search engines.

21. Which revenue model is the least risky for advertisers?

A. CPA.

B. CPC.

C. CPM.

D. PPC.

22. What's the best way to format e-mail marketing messages?

A. Use HTML format only.

B. Use text format only.

C. Create both an HTML and text version and send both to each recipient.

D. Create both an HTML and text version and allow the recipient to choose the preferred format.

23. What is the most effective and legally sound way of building an e-mail list?

A. Purchase or rent a list of e-mail addresses from a list broker.

B. Collect e-mail addresses of customers and prospects and automatically add them to your mailing list.

C. Collect e-mail addresses of customers and prospects, but always allow recipients to opt in or out.

D. Swap e-mail addresses with a colleague in a related industry.

24. What is A/B testing?

A. Sending identical e-mails to two segments of a mailing list (A and B).

B. Sending two different e-mails (A and B) to one recipient list.

C. Sending two slightly different e-mails to a portion of a mailing list to determine which version should be sent to the rest of the list

D. E-mailing a two-part article.

25. What is site stickiness?

A. The factor that causes your visitors to spend more time at your site.

B. The amount of syndicated content used on your site.

C. The degree to which a site does not rely on syndicated content for traffic.

D. A term unrelated to the three C's.

26. What's the best way to approach writing content for the Web?

A. Make it easy to read, using short paragraphs and bullet points.

B. Make it very casual with no concern for grammar and spelling.

C. Focus only on new content.

D. Don't write any content unless it's in blog form.

27. What's often the hardest aspect of having a business blog?

A. The initial setup.

B. Choosing a topic that will interest readers.

C. The cost of maintenance.

D. Keeping it flourishing by regularly posting new content.

28. Which of the following is an asynchronous online communication tool?

A. Instant messaging.

B. Discussion board.

C. Live chat on a website.

D. Real-time chat on a social media site.

29. Why might a company choose to create a presence on just one social media site?

A. Because social media efforts usually require significant time (and sometimes money).

B. Because social media posts can't be scheduled ahead of time.

C. Because all social media sites are the same.

D. Because the marketing value of social media is limited.

30. What is @RaindropFoundation?

A. A handle.

B. A hashtag.

C. A website.

D. An e-mail address.

31. Which of the following would enable a business to sell products outside their online store?

A. Plugins.

B. Extensions.

C. Integrations.

D. Existing storefront.

32. Which of the following is associated with effective online checkout?

A. A shopping cart optimized for one type of device.

B. A lengthy checkout process requiring lots of screens.

C. Lower product prices with high shipping costs.

D. A succinct and swift checkout process.

33. Which software solution allows customers to select merchandise, review what they have selected, make necessary modifications or additions, and complete purchases online?

A. Digital wallet.

B. Shopping cart software.

C. Payment gateway.

D. Merchant account.

34. What does the acronym ROI stand for?

A. Reform Opportunity Initiative

B. Return On Investment

C. Registered Over-Investment

D. Refresh On Impact

35. Which of the following should you leave out of your Internet marketing plan?

A. Calendar.

B. Budget.

C. Checklist items that don't relate to your business.

D. Specific, measurable goals.

36. Which of the following tasks must always be completed during the first phase of your Internet marketing plan?

A. Locating syndicated content for your site (articles, cartoons, or puzzles).

B. Adding live chat, a discussion forum, or other community features to your site.

C. Adding e-commerce features to your site.

D. Analyzing your target audience and industry.