1. While getting ready for a party, Joana realized that the red dress she was planning to wear did not fit. Without getting upset, she bought a similar dress from Emeliafashion.com, a fashion e-commerce marketplace, and then proceeded to go and pick it from one of their nearby stores. This scenario illustrates the strategy of

a. microtargeting

b. click-and-collect

c. telemarketing

d. e-tailing

2. Nicolle, an amateur baker, went to a supermarket to buy baking powder. A salesman at the supermarket asked her if she also wanted fondant paste, icing syringes, rolling pins, pastry brushes, and edible colors along with it. According to this scenario, which of the following selling techniques did the salesman use?

a. Shopper marketing

b. Micro-targeting

c. Trading up

d. Suggestion selling

3. Everenett's is considered to be a one-stop retail shopping destination in the neighborhood of Macedonia for a wide variety of products. People come to buy food products, groceries, and a range of other household products at the store. When the Smiths moved in to Macedonia from another locality, their neighbors advised them to visit Everenett's for weekly essential supplies. In this scenario, Everenett's is most likely a

a. Supermarket

b. Category killer

c. Warehouse

d. Specialty store

4. is an emerging retailing trend that employs market data to best serve customers as they prepare to make a purchase

a. Retail channel omnification

b. Click-and-collect

c. Shopper marketing

d. Cloud computing