Question
1. Who is Called the Father of Marketing Mix or 4P? Briefly summarise his notable contribution(s) to marketing. 2. What are the Considerable Factors for
1. Who is Called the Father of Marketing Mix or 4P? Briefly summarise his notable contribution(s) to marketing.
2. What are the Considerable Factors for Effective Market Segmentation?
3. Why do companies have an incentive to offer products for free? Does it mean they are not making any money?
4. Briefly describe the idea of pull and push marketing strategy. (50-75 words)
5. Briefly describe the term 'ambush marketing' and provide at least 2 advantages.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
