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1 . Why are orders placed by Cortese with Pedrignano so much more variable than the demand faced by Cortese? How does this affect Barilla?

1. Why are orders placed by Cortese with Pedrignano so much more variable than the demand faced by Cortese? How does this affect Barilla?
Q2. What actions can Barilla take to rectify the situation? Do you anticipate any problems?
Q3. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? As Giorgio Maggiali, how would you deal with these conflicts?
Q4. As one of Barillas customers, what would your response to JITD be? Why?
Q5. In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind of program) would be feasible? Effective? If so, which customer would you target next? How would you convince them that the JITD program was worth trying? If not, what alternatives would you suggest to combat some of the difficulties that Barillas operating system faces?

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