1. Why are products branded? Do branded products have more or less value? Why? 2. Describe each and provide examples of a) brand associations, b) brand personality, c) brand community, d) umbrella brands, e) house brands, f) brand extensions, g) co-branding, h) store brands, and i) global brands. 3. What are your three favorite brands in apparel purchase? Why are they your favorite brands? What are the three brands you would never use? Why? 4. Which brand personality best describes your current job, firm, or organization? Why? Is that the image your current job, firm, or organization should have? What would it take to change the personality to a potentially more desirable one