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1. Why did this promising business relationship go so badly wrong? 2. How could Merry have protected their business in the Middle East more effectively?
1. Why did this promising business relationship go so badly wrong? 2. How could Merry have protected their business in the Middle East more effectively? 3. What lessons can be drawn from this case regarding cross-cultural negotiations
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
