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1 . Why do companies go in for digital transformation? What are the benefits of digital transformation? 2 . Discuss digital transformation at Starbucks. To
Why do companies go in for digital transformation? What are the benefits of digital transformation? Discuss digital transformation at Starbucks. To what extent was it successful? What else needs to be done? Discuss how the digital initiatives enabled Starbucks to overcome the challenges posed by the Covid pandemic and how its investments in digital technologies ensured its journey of continuous improvement Evaluate the role of leadership in Starbucks' digital transformation journey. How did the leadership of Howard Schultz and Kevin Johnson contribute to the company's successful adoption of digital technologies? What leadership qualities were essential for navigating the complexities of digital transformation at Starbucks? Analyze the alignment between Starbucks' IT strategy and its overall business goals. How did the company ensure that its technology investments, such as the Deep Brew AI engine, supported its broader objectives of enhancing customer experience and operational efficiency?
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