1. Why do marketers need to learn to speak "finance"?

2. Describe 4 decisions that an individual might make when they determine how to calculate market share for one of their products in order to present its performance favourably and perhaps mislead you on how well it is actually doing in the marketplace (these were also described in class as watch-outs).

3. You are planning to launch a gourmet donut kiosk at the entrance to the School of Marketing on the Seneca@York campus. Outline the calculation sequence (no numbers required) that you would take to forecast your annual sales in units.