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1 Why do marketing professionals care about and participate in supply chain decisions? 2 Are small business owners at a disadvantage if they lack the
- 1 Why do marketing professionals care about and participate in supply chain decisions?
- 2 Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
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1 Marketing professionals engage in supply chain decisions becau...
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
