1.) Why do popular culture artists (writers, songwriters, movie and television producers) use brands in their work?

2.) Which types of brands are most used in popular culture? Why? What does this usage say about the brands?

3.) How does this type of usage help and hurt the brands? What are the opportunities and risks for brand managers?

4.) Does this contribute towards the brand equity and if yes, how and if no, why?

5.) Finally, would you allow the use of 'your' brand in these different mediums and why?