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1. Why do you think customer retention is more challenging than attracting new customers? or vice versa? Discuss. 2. Define 'great' customer service. In your

1. Why do you think customer retention is more challenging than attracting new customers? or vice versa? Discuss.

2. Define 'great' customer service. In your own opinion, what are the criteria that best describe an excellent service?

3. In one of the 3 components of the 'Service Triangle' by Albrecht & Zemke, they proposed 'the people'. How would you describe 'people' in this concept?

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