Question
1. Why is creativity vitally important to advertising? Provide an example of an advertisement (or commercial) that you thought was very creative. How does this
1. Why is creativity vitally important to advertising? Provide an example of an advertisement (or commercial) that you thought was very creative. How does this creativity help to sell this product?
2. What things can a business do to enhance brand recall?
3. List several (3) objectives of advertisement.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
