1.) Why is demand in the business market mostly inelastic?

2.) Distinguish between undifferentiated and differentiated marketing strategies.

3.) How are specialty products distributed?

4.) What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.

5) What is a private brand or store brand?

6) Compare and contrast pure competition and oligopolistic competition.

7) How do intermediaries add value to a marketing system?

8) Describe the three types of appeals that marketers use.