1. Why is it important for the Senior Management team of Coca-cola Japan need to perform marketing audit prior to launching this new product? (5 marks) 2. Coca-cola Malaysia plans to bring this new product to Malaysia. Based on Maslow Hierarchy of Needs, describe how will the company create "value with this new product to fulfill target market's "Social Needs". (You may apply marketing mix tools in your description)! (5 marks) 3. Briefly explain business environment factors that will affect to Coca-cola Malaysia in marketing activities of this new product, resulting; a. TWO (2) Opportunities b. TWO (2) Strengths ( 10 marks)