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1. Why is price important to a company? 2. Why is price one of the key signals of the brand positioning? 3. Explain how and
1. Why is price important to a company? 2. Why is price one of the key signals of the brand positioning? 3. Explain how and why the demand curves for normal products and luxury products differ? 4. Exp...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
