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1) Why is the business buying process more formalized than the consumer buying process? 2) Explain the four major steps in designing a customer-driven marketing
1) Why is the business buying process more formalized than the consumer buying process?
2) Explain the four major steps in designing a customer-driven marketing strategy.
3) Describe the major types of buying situations.
4) Products and services fall into two broad classes based on the types of consumers that use them. Name these two broad classes and describe how they are different from each other.
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