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1. Why is the role of the FMD diminished for products in maturity and decline? 2. As an offering moves across the chasm, what strategies

1. Why is the role of the FMD diminished for products in maturity and decline?

2. As an offering moves across the chasm, what strategies will be necessary to insure market ownership?

3. How do the goals of market ownership and market share leadership differ?

4. Describe how real new business is analogous to diversification.

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