1 Why should an organization develop a marketing strategy? What is the difference between strategic market planning...
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Question:
1 Why should an organization develop a marketing strategy? What is the difference between strategic market planning and the marketing plan?
2 Identify the major components of strategic market planning and explain how they are interrelated.
3 In what ways do marketing environment forces affect strategic market planning? Give some specific examples.
Related Book For
Fundamentals of Financial Management
ISBN: 978-1337395250
15th edition
Authors: Eugene F. Brigham, Joel F. Houston
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