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1. Why should functional strategies be addressed after the generic strategies? 2. Explain the concepts of both Product and Process R&D. How does the

1. Why should functional strategies be addressed after the generic strategies? 2. Explain the concepts of both Product and Process R&D. How does the importance of each of these differ when employing a "Low Cost focus" vs. " Differentiation focus"? 3. What is the difference in marketing strategy for a "Low Cost focus" vs. " Differentiation focus"? Provide examples.

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