1. Why was Southwest successful? What are the sources of their competitive advantage? Think of analogies and similarities with Cirque do Soleil as well. You can use use the PELP Coherence Framework (see model image in Module 9) to diagnose the organization and the case.

2. Describe Southwest's overall HR strategy. Think of analogies and similarities with Cirque do Soleil. You can use use the PELP Coherence Framework (see model image in Module 9) to diagnose the organization and the case.

3. What was the role of Leadership in the overall business success, competitive advantage, HR strategy at Southwest airlines. Talk about any applicable leadership theories or content motivation theories. Think of analogies and similarities with Cirque do Soleil and Guy Laliberte. You can use use the PELP Coherence Framework (see model image in Module 9) to diagnose the organization and the case.

4. Describe the organizational culture of the company and compare to other airline companies and the airline industry at large (have in mind the industry is heavily unionized and how does that affect companies and workers; also, have in mind the nature of the service industries in general and the use of emotional labor per Hochschild, 1983)? Think past or present (companies that have disappeared and why or those who are still around and why?) When speaking about Organizational Culture please think about Edgar Schein's theory and the possible organizational cultural types.

5. Talk about talent selection, retention, and training and development at Southwest Airlines. Think of analogies and similarities with Cirque do Soleil.