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1. Why would a firm choose to expand into a culturally similar country? 2. Name the two types of entry modes associated with exports, and

1. Why would a firm choose to expand into a culturally similar country?

2. Name the two types of entry modes associated with exports, and explain how they work.

3. View the video in this week's folder: "Why KFC Can't Compete in Israel". What is your personal reaction?

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